It is funny how hype up the elections in Singapore has been lately. First we saw the power of the social media during the General Elections earlier in the year. Now with the Presidential Elections, the social media is once again heated up, with all candidates wanting a piece of the pie. We see candidate’s personal websites being set up to explain about the candidate’s motives and the president’s responsibilities. Just take a look at Tony Tan’s site. It’s been campaign-branded and such (although it is weird and same time refreshing to see purple being used for presidential branding. Suits Tony Tan’s image somehow.). They might have been inspired the success of the wonderfully branded Obama campaign that has infiltrated into people’s mind to ‘Vote for Change’. I would say it’s good to see this sort of marketing campaign approach being adopted by the usually otherwise bored-to-shit Singapore government related matters, improvements can be made, but at least the society is taking baby steps towards better design awareness, and using better design onto such political avenues. Politics and design now do not stand too far apart.

To end it all, here’s another presidential candidate Tan Chin Bock’s dedication video to Singapore’s 46th birthday, on youtube: